Cate has proved to be a great asset to the DaVinci Institute. She taught a class on Management by Strengths for us recently and received rave reviews from the attendees. We have worked with Cate on a number of projects in the past and find her to be a talented, articulate person. We are fortunate to have her as a resource for the DaVinci Institute.

Lawrence uses a system of recognizing personality types that are coded with rainbow colors. According to an online analysis completed in minutes, I’m red, which means I’m direct, task oriented, and outspoken. Picture a hammer...The relationship approach is billed as “Management by Strengths, A Team Building Program.” Lawrence explains the traits of the four personality styles to help attendees understand the colors they were assigned in their online analysis that scored responses to questions. Through MBS, attendees learn how they can adjust their temperament to play roles and achieve goals. Lawrence claims tempering traits to fit the traits of others is extremely effective for sales people and anyone who needs to be more persuasive.

Cate Lawrence IS the essence of effective business communication, relationships and an expert at understanding personal style in ways the uninformed masses should aspire to. We all understand and grin when we read Scott Adams of Dilbert comics fame, but how many of us actually succeed in bridging that same gap Dilbert lives in day by day. Cate shows us how to do this in an elegant and easy to understand AND apply way.

Cate did a superb job leading two sections of eager MBAs in a Management by Strengths seminar at the Leeds School of Business at the University of Colorado, Boulder. Cate is a clear, detailed oriented speaker and presenter, and has much to offer in her listening skills seminar. I highly recommend her seminar sessions.