Many companies strive to be transparent when sharing information. It is also possible to be deliberate in adopting a transparent communication platform to foster employee trust.

“Good staff communication is essential to business success. At the most basic level, employees who don’t know what’s expected of them seldom perform to their potential. ‘You can tie back almost every employee issue — attendance, morale, performance, and productivity — to communication,’ says Fred Holloway, an HR adviser in Medford, Oregon. According to a study by the consultants Watson Wyatt (now Towers Watson), companies that communicate effectively are far more likely than companies that don’t to report high levels of ‘employee engagement’ and lower levels of turnover. The bottom line for these effective communicators, according to the study: a market premium of nearly 20 percent.

And yet, human nature being what it is, workplace communication is rarely adequate — and could almost always be

better. The good news is that you don’t have to be an extrovert, or even particularly nurturing, to foster healthy communication at your company. You simply need the will to improve it.”

Inc., May 12, 2010, “How to Communicate With Employees”